Released on: August 26, 2008, 10:21 am

Press Release Author: Christine Hommel

Industry: Marketing

Press Release Summary: A leader in direct response television marketing announces
new president and home shopping division

Press Release Body: July 22, 2008 -Coral Springs, FL: Smarter Living Products, an
upcoming leader in television direct response marketing, announced today that they
have named Shawn Bombaro the President of its Innovative Products Network (IPN) Home
Shopping Division. Innovative Products Network (IPN) provides complete direct
response television marketing campaigns through its half-hour programs,
infomercials, long-form and short-form direct response commercials. The company also
announced that it will air 2008 "Holiday Showcase" Television Specials this holiday
season on WE tv-Women's Entertainment Network (www.wetv.com), potentially reaching
68 million households. Starting in mid-November, the holiday special will begin
airing at 7 a.m. on Saturday mornings- just in time for the holiday season!

Shawn Bombaro, President of IPN, has been involved in direct response television for
over a decade. Bombaro is an expert in Hispanic marketing and was formerly Vice
President of a Miami-based, multi million dollar import-export company. He has been
involved in the development and production of hundreds of direct response
commercials over the past decade. He will now take charge and direct Innovative
Products Network's marketing and production team, which has over 50 years combined
television experience.

Bombaro, commenting on his appointment as President said, "I am very excited that I
have been chosen to lead IPN through the 21st century in direct-response television.
The advances in technology and the lightning speed at which today's advertising
message is delivered, combined with the emergence of new targeted cable networks,
calls for advertising and programming that can deliver product features and benefits
in a more impactful way. Through these measures, consumer sales through television
and internet can be capitalized."

The company has also announced the appointment of Scott Media as their media buying
agency of record. Will Scott, President of Scott Media, has over 30 years of
television and direct response media experience. Commenting on Bombaro and
Innovative Products Network, "I have known Shawn Bombaro personally and
professionally for 10 years. His integrity and professionalism are beyond question.
Bombaro is clearly the best man for the job and IPN has hit a home run with his
appointment."

Smarter Living Products is a nine year old company specializing in direct response
television marketing. Innovative Products Network is the company's latest launch,
and one of the most anticipated. There is still time to get products featured on
television for the 2008 holiday shopping season. Any company or person interested
in having their product featured on this season's "Holiday Showcase" television
special, or on future specials in 2009 should e-mail Christina Hommel at
Christina@goipn.net, or call (954) 752-1408.


Web Site: http://www.goipn.net

Contact Details: Contact: Christine Hommel
Tel. 954 752 1408
Email. christine@goipn.net